- Certified™: August 2021
The Science of Behavior Change (and Why It’s So Important)
As the health and fitness industry evolves, we are seeing an increased emphasis on life fitness (not just physical fitness), and clients are interested in achieving goals that are more related to how they feel as opposed to how they look. This article examines why a better understanding of the science of behavior change will make you a more effective coach and be more successful in helping your clients achieve their goals.
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