Increasing Retention Through Health Coaching

Use Health Coaching to Improve Results and Retention—for Your Members and Your Business

Lifestyle change coaching can have a measurable impact on adherence to healthy habits like exercise, stress reduction and healthy eating. Yet, nearly 75% of health care costs are related to preventable conditions—and only 3% of health care dollars are spent on prevention, according to a study published in the American Journal of Lifestyle Medicine. Through health coaching, fitness centers and exercise professionals are uniquely positioned to effect positive behavior change in people struggling with lifestyle-related diseases.

In this video training taught by Lauren Shroyer, MS, ATC, ACE Senior Director of Product Development, you will gain an understanding of behavior change strategies—including motivational interviewing and SMART goal setting—and their application. In addition, you will learn how to begin a health coaching program within your business so you can produce better personal results and retention among your members. This course is a must for any gym owner or exercise professional who wants to improve member accountability and connection with their facility.

You will learn:

• The research that demonstrates the impact of health coaching on sustained behavior change
• Which tools are most frequently applied in coaching conversations to effect change
• How to add health coaching to your programming for ancillary revenue and member engagement