Social Media Marketing Essentials

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Boost Your Brand and Grow Your Clientele with Social Media Marketing

We see fitness social media influencers all the time. How can you harness the power of social media to get your message out, reach potential clients and build a brand? Learn the key elements of successful social media marketing with this course created in partnership with Healthy Learning. Based on the research series “ACE Health and Wellness Reports,” you will gain a comprehensive overview of the most popular social media platforms. In addition, you will understand the best way to reach specific audiences and learn how to measure success in each platform so you can improve and optimize your messaging. With this knowledge, you will be able to build your brand and position yourself as the go-to resource for current and prospective clients.

This course includes digital access to an 80-page online document (viewable only) and an online quiz.

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Upon completion, you will be able to:

• Identify the key elements involved in using social media to market your goods and services
• Use social media to influence your audience with your message
• Meet your customers where they are and make them aware that you exist as a solution to their problem
• Employ social media as an integral part of your overall integrated marketing strategy
• Brand yourself as a go-to source for meeting the needs and interests of your current and prospective customers