Grow Your Business: Integrating Your Brand Into Healthcare

Unlock the secrets to effective networking within the healthcare sector and learn how to connect with healthcare professionals to streamline the referral process. This course focuses on creating a brand that meets the needs of individuals with chronic health conditions and guides you through essential steps to make referrals from healthcare providers simple and ongoing, enhancing your reach and impact. 

Explore the economic implications of inactivity and poor health and discover how fitness professionals can play a crucial role in value-based care. We'll cover how to develop a comprehensive brand, including your mission statement, website, social media presence, and more. You'll learn how you can utilize the WIX platform to establish a strong online presence by incorporating the right images and content. Additionally, we'll discuss the importance of integrating these components into your social media strategy, a crucial factor in becoming a trusted referral source for both healthcare professionals and individuals managing chronic health conditions. 

Exercise can lead to significant cost savings and potential revenue generation for individuals, health systems, and allied healthcare providers. Discover strategies for engaging healthcare professionals in self-care programs, both in-person and virtually and learn innovative ways to empower healthcare experts to become enthusiastic advocates who share and refer these programs to others. This course will cover methods for measuring and disseminating participant outcomes, fostering enthusiasm, and establishing credibility in an inclusive and collaborative manner. This knowledge is crucial for health and fitness professionals looking to build a reputable brand that resonates with healthcare providers and clients. By applying these strategies, you will be better equipped to create a brand that stands out in the health and wellness industry, establishing trust and credibility with your target audience. 

This course, developed by Sami Mansfield, founder of Cancer Wellness for Life, which develops oncology wellness and exercise resources for hospitals, healthcare organizations, non-profits, and cancer patients will show you how to build a brand that makes a difference by understanding the costs of sickness on the economy and individuals compared with the cost savings of health and fitness.  

Upon completion, you will be able to: 

• Establish a credible and accessible brand tailored to communicate effectively with healthcare professionals and individuals following their guidance 
• Utilize actionable steps to create a brand that healthcare professionals will recognize and trust 
• Create a niche, gain awareness, and attract new referrals with impactful content for your website, social media, and printable resources that meet the needs of a healthcare audience 
• Use evidence and research studies on exercise to support your brand in a way that appeals to a healthcare audience and learn how to incorporate this into your brand communications 
• Develop a template to streamline receiving referrals from healthcare professionals and effectively communicate clients' results 
• Know where to connect with healthcare professionals, how to gain their trust, and become a prominent part of their patient care routines 
• Explore alternate payment options, grant funding, and partnership opportunities with healthcare organizations, as well as effective pricing strategies