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Contributor

BJ Fogg, PhD, directs the Behavior Design Lab at Stanford University. A behavior scientist and innovator, his work is all about helping people be healthier and happier. In addition to his research, Fogg teaches industry innovators how human behavior really works. "A New Guru You Should Know" according to Fortune magazine, Fogg created the Tiny Habits Academy to help people around the world. Find out more at BJFogg.com and visit TinyHabits.com to learn about his New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything.

How I Cracked the Code for Creating Habits

December 01, 2015 | by BJ Fogg

One of your jobs as a fitness professional is to help your clients feel as though they are succeeding and moving closer to their goals. Experimental psychologist BJ Fogg has developed a unique and proven method that could be the key to your clients achieving long-term change in challenging areas like nutrition, stress and physical activity.