Wix Blog Editors

Building your digital presence is a lot like building muscle: it takes time, but the results are worth the effort. It all starts with your fitness website.

Your fitness website is where you introduce yourself, your certifications and your specialty. It’s also where you convey the values of your business, highlight your offerings and show off your physical space if you have one.

There are a few fundamentals of starting a fitness business, no matter your niche. You need to market your brand to potential clients, manage a schedule of classes and maybe even shoot workout videos to promote your services or train clients virtually.

When it comes to your gym’s digital presence, a newsletter can be a major component of your email marketing strategy, one that allows you to grow your fitness community, share information, update members on promotions and announce schedule changes and social events.