Michael Piermont

As a business owner, you’re always looking for ways to attract new clients, but you might be overlooking an important group: past clients. Reengaging with old clients is important to running a successful fitness business. After all, if an individual was your customer once, he or she is likely to want to become your client again. Here are five great steps to winning back your old clients.

Social media has completely changed the rules when it comes to reaching new clients and communicating with existing ones. Today, you have the opportunity to reach huge numbers of people—if you do it right. Here are three essential tips for building effective, lasting relationships with your clients through social media.