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Key Takeaways Marketplace by Coach360 is a new platform designed to empower hybrid health and fitness coaches in an evolving landscape featuring new fitness business models. Marketplace by Coach360 allows coaches to build professional profiles to attract job seekers, access essential business tools, launch specialized groups and find security in the job they love doing. The health and wellness industry is rapidly changing, and in the face of change, independent coaches are facing unprecedented challenges. Recent shifts in major players like Beachbody, which has recently undergone a rebrand to BODi and reduced its workforce by about a third, have left coaches without the support and opportunities they once relied on. With evolving business models in the fitness sector, an issue has been exacerbated for dedicated professionals seeking to build sustainable careers. Marketplace by Coach360 may be the solution you’re looking for. |
The health and wellness industry is constantly shifting, often embracing new approaches while discarding outdated practices. As business models and designs evolve, there becomes a need for more security in the workplace, leaving coaches at a loss.
A prime example is Beachbody Co., Inc.’s, recent transformation into BODi. This shift represents a significant departure from their original multi-level marketing (MLM) model toward a more streamlined single-affiliate network.
As part of this transition, BODi implemented several changes:
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Laying off nearly a third of its workforce
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Abandoning its MLM structure
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Expanding direct-to-consumer sales and partnerships
These strategic moves reflect BODi’s focus on diversifying revenue sources and prioritizing direct sales over recruiting salespeople. This is true for models outside of BODi and other methodologies that once felt like foolproof ways to secure income and stability.
Platforms like Marketplace by Coach360 offer coaches greater control over their success. Marketplace by Coach360 is meant to be a toolkit for talented coaches that provides a dedicated framework and the necessary instruments to help them reach all their professional goals.
Marketplace by Coach360:
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Defines career development and advancement
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Couples employers with qualified candidates
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Provides a comprehensive education solution for coaches
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Connects consumers with specialized coaches and training
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Links brands to the ecosystem
Marketplace by Coach360 is a platform designed to elevate the businesses of health and fitness coaches. Through this innovative service, coaches can create professional profiles that showcase their expertise and services, while gaining access to a comprehensive toolkit that can boost success and stability.
In addition to helping coaches find roles that match their skillset and geographical preference in clubs and studios, Marketplace by Coach360 enables coaches to easily launch and manage specialized group training or coaching programs, significantly expanding their reach by connecting them with consumers actively seeking classes and services in the field. By leveraging the platform, coaches can boost their business opportunities, grow their client base and enhance their income.
Marketplace by Coach360, designed with input from current coaches and industry veterans, addresses their needs by reducing the marketing burden for independent coaches. This platform empowers coaches to build and scale their businesses with the necessary tools and exposure to thrive in a competitive market, allowing them to focus on delivering exceptional experiences.
Final Thoughts
With the evolution of business models and major players like BODi rebranding, new challenges have arisen. These changes have created challenges for independent coaches. However, a solution like Marketplace by Coach360 has emerged to address the issue and empower independent coaches. This platform allows coaches to build sustainable business tools for professional success, including specialized group management and direct-to-consumer connections. It provides a viable alternative to the unstable MLM model and offers the support needed for coaches to thrive in a competitive market.
As the industry continues to evolve, Marketplace by Coach360 represents the future of health and wellness entrepreneurship. Putting the power back into the hands of dedicated professionals paves the way for more stable and rewarding careers in fitness and wellness coaching. For coaches looking to secure their future in this dynamic field, embracing such innovative solutions may be key to long-term success and fulfillment in their chosen careers.
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